Top Ten Ways to Get More Roofing Leads Today

Is it true that your roofing business can skyrocket with just a few strategic moves? You’re in the right place to find out. As a roofing contractor, it’s essential to continuously find ways to generate more leads and ultimately, increase revenue. We’re about to explore a list of top ten methods that have been proven effective in generating more roofing leads today. But remember, these aren’t just your run-of-the-mill strategies – they’re tactics that can position you ahead of your competition and keep your business thriving. Ready to find out more? Let’s get started.

Trade Shows

Trade shows can be your golden ticket to sleuthing competition, forging new business partnerships, bolstering company awareness, and most importantly, generating leads that convert into lucrative sales. As a roofing company, your presence at trade shows can provide a wealth of benefits that directly impact your bottom line. You’re not just attending, but actively engaging in a dynamic business environment ripe with opportunities.

Your first priority should be to provide value. Make your booth irresistible to attendees by offering meaningful freebies. Educational content, coupons, giveaways, and contests are excellent strategies to pull in potential clients. You’re not just handing out trinkets; you’re creating a memorable engagement that positions your company as a valuable resource.

However, the real magic happens in the follow-up. This is where many companies drop the ball. Over 80% of leads generated from trade shows are never followed-up. That’s a staggering statistic considering the average company spends $15,000 to attend a trade show. Don’t let this be you.

Maximize your opportunities by implementing a systematic follow-up process for all the leads you generate at the trade show. This isn’t an optional step; it’s your key to converting leads into sales. It may take time, effort, and organization, but the return on investment makes it worth your while.

Email Marketing

Don’t underestimate the power of email marketing; in the digital age, it remains a highly effective tool for nurturing leads and driving sales in the roofing industry. It’s been around for nearly two decades, yet it’s still the most effective online marketing channel today. For every dollar spent, there’s a whopping forty-dollar return on investment. Surprisingly, many roofing businesses haven’t tapped into this gold mine.

You need to follow up with every single lead, and email marketing gives you a cost-effective and efficient way to do this. In fact, companies that use email to nurture leads generate 50% more sales-ready leads at a 33% lower cost. That’s an impressive boost for your bottom line and a significant reduction in your overheads.

However, effective email marketing isn’t just about sending out a bunch of emails. It requires a strategic approach. Craft your emails carefully to provide value, build trust, and position your roofing business as the go-to expert. Create engaging content that answers your leads’ questions, solves their problems, and gives them a reason to choose your services over your competitors.

Incorporate a strong call-to-action in every email. This can be a prompt to visit your website, request a quote, or call your office. The key is to make it easy and enticing for your leads to take the next step with your business.

Content Marketing

Shifting gears to content marketing, it’s an incredibly effective tool for establishing your roofing business as an authority, building trust with potential customers, and generating a steady stream of leads. When done right, this strategy can turn your website into a lead magnet, attracting potential customers organically.

Here are five key elements to consider when designing your content marketing strategy:

• Quality Content: Prioritize creating quality content that is relevant and beneficial to your audience. This builds trust and positions your business as an expert in the roofing industry.
• Consistency: Posting regularly keeps your business at the forefront of potential customers’ minds and improves your website’s search engine ranking.
• SEO: Use search engine optimization techniques to increase your visibility on search engines. This includes using relevant keywords, optimizing images, and creating backlinks.
• Social Media: Utilize social media platforms to promote your content and engage with your audience. This increases your reach and strengthens your online presence.
• Analytics: Regularly review your content’s performance using analytics. This allows you to understand what’s working, what isn’t, and make necessary adjustments.

Storm Chasing Apps

Harnessing the power of storm chasing apps, you can instantly be notified about storms in your area, opening opportunities to generate roofing repair leads from homeowners who may be affected. These apps serve as an early-warning system, helping you to stay ahead of the curve and reach out to potential clients before they even realize they need your services.

Imagine being the first roofer to contact a homeowner after a storm has caused damage to their roof. You’ll not only be providing them with a solution to their immediate problem, but you’ll also be demonstrating your proactive approach and commitment to excellent customer service.

The beauty of storm chasing apps is that they allow you to be strategic and targeted in your lead generation efforts. Instead of wasting time and resources on broad, scattergun marketing tactics, you can focus exclusively on homeowners in areas affected by storms. This not only increases your chances of securing a roofing repair job, but it also means you’re helping people when they need it most.

Strategic Alliances—Lowe’s, Home Depot

While storm chasing apps can give you an edge in finding potential clients, forming strategic alliances with established suppliers like Lowe’s and Home Depot can also significantly boost your roofing lead generation. By partnering with these industry giants, you tap into their vast customer base and gain from their brand recognition.

Consider these potential benefits:

• Leveraging their established brand recognition to gain trust and credibility.
• Accessing a steady stream of leads through their customer base.
• Offering your clients a more comprehensive service by combining your skills with their resources.
• Benefitting from their marketing and promotion efforts.
• Gaining a competitive edge over other roofing businesses in your area.

Don’t view these suppliers as competition, but rather as potential allies. It’s a classic case of “if you can’t beat them, join them.” The terms of these partnerships may vary, but the potential for a steady stream of leads makes this strategy worth exploring.

Remember, your goal is to serve your clients to the best of your ability. By forming strategic alliances, you can offer a more comprehensive service package to your clients and stand out in the crowded market. Take the initiative, reach out to Lowe’s, Home Depot, or other suppliers in your area, and discuss potential partnerships.

In this competitive industry, you need to be strategic and resourceful. So, why not ride on the success of established companies to boost your roofing leads? It’s a win-win situation for you, the supplier, and the customer.

Facebook & Instagram Advertising

To effectively grow your roofing business, consider leveraging the power of Facebook and Instagram advertising, a cost-effective method for generating high-quality leads. These platforms have proven to be successful avenues for many businesses looking to expand their reach and increase their customer base. However, to truly make an impact, it’s essential to have the right strategy in place.

One tool you can utilize is Boostpoint, a new app from Equipter. You simply enter the area or neighborhood you’re targeting, such as a development where you already have a roofing job scheduled. Boostpoint’s algorithms then display your ad to the people in that neighborhood most likely to be your next customers.

The beauty of this method is that these homeowners are likely already aware of your business. They might have seen your trucks, crews, and signs due to the ongoing roofing job. By seeing your digital ads, they are reminded of your brand, creating additional impressions. So, when the time comes for them to replace their roof, your brand name will be the first one they remember.

There’s no denying the power of Facebook and Instagram advertising. When used strategically, they can drive significant results for your roofing business. So, why wait? Start utilizing these platforms today and watch your business grow. Remember, the key to success is being strategic and staying consistent with your advertising efforts.

Pay Per Click (PPC) AKA Search Engine Marketing (SEM)

If you’re looking for a quick, effective way to generate leads, consider diving into the world of Pay Per Click (PPC) or Search Engine Marketing (SEM). It’s a strategy that can yield impressive results. On average, businesses make $2 for every $1 spent on Google Ads. Moreover, the top three paid ads on search results receive 41% of total clicks.

Here’s why PPC and SEM should be part of your lead generation strategy:

• Fast Results: If your campaign is set up correctly, you can start seeing leads within a week.
• High Intent Leads: PPC visitors are 50% more likely to purchase, compared to organic visitors.
• Local Reach: An impressive 85% of people use the internet to find local businesses, including roofing services.
• Competitive Edge: By being in the top three ads, you’re more likely to be seen and clicked.
• Versatility: Generate both residential and commercial leads through AdWords, and don’t forget Bing Ads as well.

In the roofing industry, PPC and SEM can be a game-changer. While costs may be rising, they’re still one of the most efficient ways to generate leads. Remember, you don’t have to limit yourself to AdWords. Bing Ads can also be a fruitful platform for your business. With the right strategy and execution, PPC and SEM can significantly boost your lead generation, helping you grow your roofing business.

Local SEO

Beyond the fast results of PPC and SEM, you can also leverage Local SEO to generate high-quality roofing leads and strengthen your online presence. Despite what some may say, SEO is far from outdated; in fact, it’s extremely relevant and a valuable tool for connecting with prospects and generating leads.

SEO has three facets: Technical SEO, content marketing, and backlinking. For Local SEO, numerous factors can boost your ranking. However, you don’t need to memorize all these variables. Simplify the process by focusing on the most impactful aspects. Google My Business, for example, can account for 80% of your ranking.

Google provides a comprehensive guide to help you establish your business on their platform. Once you’ve completed your Google My Business profile, you can delve into other influential factors like backlinking and content marketing. There are numerous resources available to guide you in these strategies, including posts on how local businesses can get links and how to hack local search.

Direct Mail

Despite the rise of digital marketing, don’t overlook the power of direct mail – it’s a proven strategy that can still effectively generate quality roofing leads for your business. In fact, as the average American now only receives 16 pieces of mail per week, your message is more likely to be read compared to the numerous emails they receive daily.

Think of direct mail as an old school method with a modern twist. It’s not just about sending a simple brochure or flyer; it’s about strategically targeting potential customers and offering them something of value.

Here’s what you need to consider when planning your direct mail campaign:

• Identify your target market: Know who needs your roofing services and tailor your messaging accordingly.
• Choose the right format: Whether it’s a postcard, letter or brochure, pick the format that will best convey your message.
• Craft a compelling offer: Give your prospects a reason to choose you over your competitors.
• Track your results: Monitor the effectiveness of your campaign to determine what works and what doesn’t.
• Optimize for improvement: Use your tracking data to refine your future campaigns.

According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. While this may seem high, remember, it’s about the quality of the lead, not the quantity.

Canvassing

While direct mail allows for a broad reach, nothing beats the personal touch of canvassing in generating valuable roofing leads, especially when a storm has just passed in your area. Canvassing might seem old school, but it’s still one of the most effective ways to connect directly with potential clients. A face-to-face meeting can build trust and rapport in a way that no email or flyer ever could.

When you’re out canvassing, be prepared for anything. You might encounter someone who’s just had their roof damaged by a storm and is in urgent need of your services. Alternatively, you might meet someone who isn’t ready to commit but would appreciate having your contact information for future needs.

Before you hit the pavement, set clear objectives. Are you aiming to secure an appointment, get contact information, or make a sale on the spot? Having a clear goal will guide your interactions and help you stay focused.

Don’t forget to have a proven script ready. This doesn’t mean you should sound robotic or insincere. Rather, it’s about having a roadmap for your conversation, ensuring you cover all the key points about your services and benefits.

Conclusion

So, there you have it – the top ten ways to get more roofing leads today. Embrace trade shows, employ email and content marketing, use storm chasing apps. Form strategic alliances, invest in PPC and local SEO, and don’t underestimate direct mail and canvassing. With these tactics, you’ll not only increase your roofing leads but also transform your business. Remember, it’s about quality over quantity. Start today and watch your pipeline fill up.